A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG), writes MarketingCharts.
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American Airlines, the world’s biggest airline by passenger traffic, is preparing a marketing campaign next month to show off its green side, Dow Jones reports (via Environmental Leader).
Excluding some one-time gains that came from the sale of several newspapers, Gannett earnings fell as a worsening slump in an already challenging advertising market hits the industry.
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Google, Yahoo and Microsoft are certainly search leaders in search query volume, but the question of how they fare in terms of media spend in relation to their share of search volume is the subject of a study by RBC Capital Markets and SearchIgnite, writes MarketingCharts.
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Casual science fiction fans, who used to get their fill of the genre from syndicated TV and cable, would seem to be filling up now on broadcast TV, what with shows such as ABC’s Lost, NBC’s Heroes and the CW’s Supernatural all having a heyday.
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Families with school-age children are expected to spend, on average, $563.49 on back-to-school merchandise this year, up 6.9 percent from last year’s $527.08 average - and total back-to-school spending is expected to reach $18.4 billion, according to the National Retail Federation (NRF) 2007 Consumer Intentions and Actions Back-to-School Survey, conducted by BIGresearch.
The reverse auction run by Bid4Spots experienced a 300 percent increase in activity in June, and its roster now includes nearly 1,800 advertisers and agencies combined, according to the company.
Andrew Wilkow and his show, The Wilkow Majority, will hit the campaign trail for Sirius Satellite Radio in the months leading up to the 2008 presidential election. Wilkow will start the tour this fall and journey to college campuses, small town caucuses, and the Republican National Convention in Minneapolis next summer, where he will broadcast his SIRIUS show.
Another sign that public outcry against Don Imus may have cooled enough to allow him to return to terrestrial radio has become apparent today, with the news that the Rev. Al Sharpton, who urged CBS to fire Imus after the radio host called the Rutgers University women’s basketball team “nappy-headed hos”, has said that he wouldn’t object if Imus returned to the airwaves, writes the Associated Press (via USA Today).
Revenue for Media General Inc. in June climbed 3.4 percent, thanks to the acquisition of four NBC television stations, writes Editor & Publisher. Newspaper ad sales, however, slipped 11.7 percent.
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The National Football League has passed a new rule that requires photographers at the games to sport red vests that have the Canon and Reebok logos on them.
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Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent “Tradeshow Industry Outlook” study, writes MarketingCharts.
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Of the $21.7 billion that US advertisers will spend online in 2007, Google will account for 27.4 percent, or $5.9 billion in net US revenues - but Yahoo’s share will fall to 16.3 percent, or $3.5 billion, down from 19.4 percent in 2005, according to eMarketer, which issued new online ad spending estimates for the two companies relative to the overall market, writes MarketingCharts.
NBC Universal has steadily been expanding into the out-of-home market, partnering with a number of providers to sell ads and/or provide content on various networks.
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