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The reverse auction run by Bid4Spots experienced a 300 percent increase in activity in June, and its roster now includes nearly 1,800 advertisers and agencies combined, according to the company.
Bid4Spots makes available to advertisers prime, last-minute inventory from roughly 2,400 participating radio stations in all 300 top-ranked Arbitron DMAs. Advertisers specify dayparts, demographics, formats, air dates and markets. Auctions take place every Thursday for the following broadcast week.
On June 5, the company announced the launch of the eBay Media Marketplace for Radio, powered by Bid4Spots.
“Advertisers tell us they like our approach of using online tools to make offline advertising affordable and more easily accessible,” says Dave Newmark, Bid4Spots CEO.
Launched in 2005 for terrestrial radio, Bid4Spots also has successfully adapted its reverse auction model for the emerging internet radio sector and is working to launch its marketplace in the U.K.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
