Though many adults in Canada seem to take the information in blogs at face value, others exhibit skepticism - but reactions vary widely, depending on the topic of the blog, according to “Blogging in Canada,” a new Ipsos Reid study of the marketing potential of blogs, reports MarketingCharts.
Entourage Top series nominees for this year’s prime time Emmy Awards include Boston Legal, Heroes, Ugly Betty, 30 Rock, The Sopranos and The Office.
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CBS has made a commitment to spread its content so that it reaches viewers where they are, rather than forcing viewers to come to CBS.com.
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Small and midsize businesses (SMBs) - but not large ones - rate Google’s keyword search offering as superior to Yahoo’s, according to the second annual Outsell, Inc. study, reports MarketingCharts.
The study looks at companies’ ad budgets and strategies, broken out by business size:
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Digital TV services are forecast to reach around 165 million homes in Western Europe and the United States by 2012, up from around 105 million households now subscribing to satellite, cable and IPTV services, according to “European and US digital TV, 2006-2012,” a new report by Datamonitor, MarketingCharts reports.
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Pay-per-click (PPC) industry fraud figures for the second quarter of 2007 increased a full percentage point from the previous quarter, reaching an average of 15.8 percent, according to Click Forensics, Inc.’s Click Fraud Index, MarketingCharts reports.
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The final issue of Jane will include a series of sexy snapshots in which a number of stars will appear nude.
The first “currency” radio ratings from the Portable People Meter radio ratings service were released by Arbitron Inc. this week for Houston - the second U.S. radio market to join the electronic measurement club following Philadelphia, which in April became the first radio market to measured by PPM.
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Protesting the proposed sale of Dow Jones to Rupert Murdoch’s News Corporation, Dieter von Holtzbrinck, a Dow Jones director, resigned yesterday.
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