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According to a new report from Jupiter Research, 38 percent of teens are concerned about the environment, including 15 percent that describe themselves as hard core greens, Marketing Green reports (via Environmental Leader).
These hard core teens are more likely to be “opinion leaders with their friends and family” and “first [in the] know about new products.” Most interesting, hard core green teens are 30 percent+ more likely to make a purchase (either online of offline) in response to advertising than the average online teen.
In another post, Marketing Green points out that JWT’s March 2007 survey indicated a much higher response by online teens: “more than 80 percent of American teenagers are concerned about the environment and the role of the United States that is causing pollution.”
The wide difference in results could be the result of questions that were leading or unclear to respondents in either survey.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
