»
Intel is providing technology for a portion of Spin magazine’s website, and will also be buying pages in the magazine for the first time as part of a sponsorship package.
The Intel deal grew out of a desire to expand the magazine’s technology advertising, writes Mediaweek. The new technology allows for videos to stream on the website; the videos are described on an inside cover flap of the issue.
Spin ad pages have increased 24.4 percent year-to-date through August, while the entertainment category’s ad pages have dropped 2.5 percent, according to the Mediaweek Monitor. However, the magazine just barely made its rate base of 450,000 in the second half of last year, during which time total paid and verified circ dropped 16.5 percent.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
