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An advertising company launched a floating marine billboard over the Memorial Day weekend to cruise the San Diego Bay, but following negative reaction, the company that was hired to pull the billboard - Sea Tow - bowed out.
Stuart Weintraub of Weintraub Media, in Carmel Valley, Calif., figured that if airplanes can tow ad banners, boats can tow billboards, and with that in mind, he hired Sea Tow to pull a pontoon-supported billboard promoting Time Warner Cable, writes SignOn San Diego.
Now, in addition to losing his tow service, Weintraub recently received a letter from a San Diego City Attorney ordering him to stop advertising on San Diego Bay without a permit, while the San Diege Unified Port District has told him it is reviewing the issue and cannot issue a permit at this time. However, a spokesperson for the Port District said the district is drafting a proposal to ban floating billboards. The proposal is expected to be ready for board consideration in September or October.
Floating billboards are certainly not anything new. Companies such as Malibu’s bbi Display Systems and Montage Billboards of New York offer advertising on signs that can be towed slowly - at about 5 miles per hour - near shore or that can be anchored for events like boat races.
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