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Hearst Digital Media has just launched www.mybacktoschoolshopper.com, a resource that pairs teen girls, plush from their summer jobs, with retailers during a peak buying season.
“Save and share technology” enables teens to browse a number of products quickly, share with friends and save favorites into a “notebook,” which can be printed and brought to stores, writes MarketingVOX.
The average family expects to spend approximately $563.49 on back-to-school merchandise in 2007, up from $527.08 (6.9 percent) last year. Total spending, according to the National Retail Federation’s 2007 Back-to-School Consumer Intentions and Actions Survey, is expected to reach $18.4 billion.
Developed by Syrup LLC for Hearst Magazines Digital Media’s marketing team, My Back to School Shopper features over 200 products from three primary ad partners, including JC Penney, Neutrogena and Mead. The trinity covers the teen girl’s September necessities including apparel, beauty and school supplies.
The online destination will appear from mid-July to September’s end, and promotions for it will appear on other Hearst teen sites, such as Seventeen.com, CosmoGIRL.com and Teenmag.com, among others.
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