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Three of Four US Internet Users Stream Video - 2.5 Hours’ Worth - in May

Nearly 75 percent of U.S. internet users watched, on average, 158 minutes of online video in May, and Google sites topped the monthly rankings with both the most unique video streamers and the most videos streamed, according to the comScore Video Metrix report for May 2007, reports MarketingCharts.

According to comScore’s video-related data for May:

  • Americans viewed more than 8.3 billion video streams online, and Google sites accounted for 1.8 billion of those videos streamed (21.5 percent share of streams); 1.7 billion of Google’s streams were via YouTube.com.
  • Fox Interactive Media ranked second with 680 million streams (8.1 percent), followed by Yahoo sites with 387 million (4.6 percent) and Viacom Digital with 237 million (2.8 percent).

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  • In total, nearly 132 million Americans viewed online streaming video in May.
  • Google sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo sites with 35.0 million.

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  • Online viewers watched an average of 158 minutes of streaming video per streamer.
  • The average video stream duration was 2.5 minutes.
  • Nearly three out of four (74.3 percent) U.S. internet users streamed video online.
  • More than one out of three (35 percent) U.S. internet users streamed video on YouTube.com.
  • The average online video viewer consumed 63 video streams, or more than two per day.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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CNN Floats More Affordable Wire Service to Newspapers

CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…

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Icahn Snaps Up More Yahoo

Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.

The investor paid an average of $9.92 for each share over the course of three days, bringing…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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