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Wal-Mart has launched a website and campaign designed to convince Harry Potter fans keep their lips zipped and not reveal the ending of the latest book, Harry Potter and the Deathly Hallows, to those who may not have read it yet.
The site, MakethePledge.net, asks visitors to “Join this worldwide pledge. Make the promise you will keep the magic and not share the story’s end.”
And, in case any eager buyers, while in line to purchase the book when it came out on July 21, skipped ahead to the end to find out if Harry Potter survived the final installment of the series, Wal-Mart also gave away 50,000 pairs of ear plugs the Friday before publication, writes Direct Magazine.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
