ESPN: Beckham Boosts Ratings
Victoria Beckham The hopes of the U.S. soccer league that superstar David Beckham will improve ratings may prove to be well founded.
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Victoria Beckham The hopes of the U.S. soccer league that superstar David Beckham will improve ratings may prove to be well founded.
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Arbitron announced today that Cumulus Media has signed a 13 month agreement for the Arbitron Portable People Meter radio ratings service for two of its three radio stations in Houston.
Modern urban lifestyles exhibit a tendency towards greater indulgence in outdoor activities, and people are spending a greater portion of their time traveling. The rapidly growing popularity of digital billboards, and their ability to air attractive full motion video and visually informative graphic presentations, is helping speed the growth of outdoor advertising.
Luxury consumers in the U.S. and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes.
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Nine of 10 of “Best-in-Class” businesses plan to implement enterprise data management solutions within two years, and 74 percent plan to implement formal master data management programs, writes CRM Buyer, citing a recent study from Aberdeen, MarketingCharts reports.
Interactive agencies and publishers might be considering ways to promote ad space as carbon neutral, Internet News reports (via Environmental Leader).
Chef Gordon Ramsay Media buyers say Thursday nights this fall look to be another close race, but they’re expecting ABC to hold its narrow lead from last season on the strength of Grey’s Anatomy, writes Media Life.
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Two top editors at the Los Angeles Times have been named managing editors, to take the place of Doug Frantz, who resigned last month to become the Middle East and Africa bureau chief for the Wall Street Journal.
Sharing's a cinch with Twango Twango , a service that combines online storage with social networking, has just been acquired by Nokia.
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Vibe Media Group is folding the female counterpart to Vibe magazine, Vibe Vixen. The August/September issue will be its last as a regularly published title.
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Casual gamers are open to alternative business models, expressing broad support for advertising - eight of ten are willing to view an ad in return for free play - as well as for online trials and cross-game promotion, according to the results of Macrovision’s annual global survey on casual gaming, reports MarketingCharts.
Nearly $90 billion of the economy in the U.K. is affected by the direct marketing industry. That’s according to a new study by the DMA U.K. called The Economic Impact of the UK Direct Marketing Industry.
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