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Victoria Beckham The hopes of the U.S. soccer league that superstar David Beckham will improve ratings may prove to be well founded.
Last Saturday’s ESPN broadcast of the game in which Beckham made his debut with the L.A. Galaxy generated the highest ratings ever for a Major League Soccer game on ESPN or ESPN2, according to Media Life.
The game was the top-rated program in ad-supported cable among the 18-49 and 25-54 demos. The game was also a bigger draw than all non-World Cup U.S. Soccer National Team games.
The new reality show on NBC featuring Beckham’s wife, former pop singer Victoria Beckham - Victoria Beckham: Coming to America - drew 5 million viewers on Monday night.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
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Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
