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Casual gamers are open to alternative business models, expressing broad support for advertising - eight of ten are willing to view an ad in return for free play - as well as for online trials and cross-game promotion, according to the results of Macrovision’s annual global survey on casual gaming, reports MarketingCharts.
Casual gamers are serious about their game-playing, with 28 percent reporting that they play more than nine sessions per week - and 32 percent of those sessions lasting at least an hour, according to last year’s survey.
Some highlights of the current casual-gaming survey:
(MarketingCharts provides more data, including on demographics, playing and purchasing habits, and preferred genres.)
“This year’s survey highlights that advertising is now an increasing revenue option and trials are a must in marketing to casual gamers,” said Michael Buchheim, EVP and general manager of the Distribution and Commerce Business Unit at Macrovision.
“Gamers are now turning to advertising and promotional materials to help them make their decisions on which games to play and purchase.”
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The survey…
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