Youth are expert multitaskers and able to filter different channels of information, according to the “Circuits of Cool/Digital Playground” technology and lifestyle study, which examines assumptions about youths’ relationships with digital technology and the impact of culture, age and gender on technology use.
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Sirius Satellite Radio announced this week that the third annual Sirius NFL Radio Training Camp Tour kicked off yesterday, covering all 32 NFL team camps leading up to the start of the 2007 NFL season.
Deutsche Telekom AG is considering pulling its $18 million sponsorship of the T-Mobile cycling team following the suspension of a rider who tested positive for drugs a month before the Tour began, writes Bloomberg.
Kmart has launched its first ad campaign from DraftFCB, complete with 14 TV spots for network, cable and syndication, 10 local radio spots and online advertising, writes MediaPost.
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Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall U.S. measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack.
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More than 59 million people (37.3 percent of all active internet users) visited newspaper websites on during the second quarter of 2007 - a record number and a 7.7 percent increase over the same period a year ago, according to custom analysis provided by Nielsen/NetRatings for the Newspaper Association of America, MarketingCharts reports.
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The vast majority of online consumers say the web is overwhelmingly their most trusted and reliable resource for researching ailment and drug information, beating out broadcast media and magazines by a large margin, according to a recent study by Prospectiv, MarketingCharts reports.
High engagement levels, combined with internet tracking and targeting capabilities, make online video a potentially lucrative source of revenue for web publishers and a highly accountable method for brand advertisers to sway target audiences.
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The majority of US consumers who borrow money do so despite being uncomfortable with borrowing, according to a new consumer segmentation analysis by Mediamark Research Inc. (MRI) that groups adults according to their level of comfort with personal debt, reports MarketingCharts.
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