The original 'killer app' Ad associations, such as the 4As, are sweating over new tobacco ad rules that could send ripples of implication across other industries, reports MarketingVox.
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Madden '08 Pressured by Madison Avenue and Gen Y viewers with short attention spans, CW is shattering the typical TV ad model for a new one called “cwickies,” according to Ad Age, reports MarketingVox.
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Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are serving as new way of communicating with customers, prospects and partners, according to “The B2B Web 2.0 Tools Report” issued by Direct Impact Marketing and Buzz Marketing for Technology blog, writes MarketingCharts.
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Sony’s PlayStation 2 accounted for 42 percent of videogame console usage in June, and PC gamers played World of Warcraft more than four times as much as any other PC game, Nielsen reported today as it launched Nielsen GamePlay Metrics, which tracks videogame console usage and games played on PCs, writes MarketingCharts.
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Facebook has more than 31 million active users, with an average of more than 100,000 registrations per day - and an average of 3 percent weekly growth - since January 2007, according to figures the social-networking site released this month, reports MarketingCharts (via Poynter Online’s E-Media Tidbits).
As big media clamors to join the burgeoning world of online video entertainment, they’re finding that generating traffic is harder than it looks, according to MarketingVox.
Affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - tend to prefer the Discovery Channel when viewing television, while their preferred website tends to be Google, according to the inaugural Synovate PAX Latin America Media Survey by Synovate, the market research arm of Aegis Group plc., writes MarketingCharts.
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Arbitron’s recently released Public Radio Today 2007 offers an analysis of audience listening patterns and demographics of eight leading public radio formats, reports MarketingCharts.
The analysis covers the News/Talk, News-Classical, Classical Music, Jazz, News-Music, Adult Album Alternative (AAA)/Eclectic, News-Jazz and Variety Music segments of public radio:
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Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA) - that’s a 7 percent increase in announcements compared with the same period last year, writes MarketingCharts.
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