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The original 'killer app' Ad associations, such as the 4As, are sweating over new tobacco ad rules that could send ripples of implication across other industries, reports MarketingVox.
Industry trade groups claim that the rules, including one that says the audience for an ad must be no more than 15 percent under 18, amount to censorship and are un-Constitutional. Legislators, however, defend their responsibility to limit the advertising of products that kill people.
That Congress is about to formalize tobacco advertising regulations, which the industry has already volunteered to follow, is not the concern of the group or others. It’s that the act of making them enforceable could encourage similar lines of action from those seeking curbs on alcohol and food advertising.
The abiding concern of groups involved is with the definition of products that kill. Critics of alcohol and junkfood marketing believe these items contribute to early death or illness, warranting - with just the right kind of pitch - potentially as much government imposition.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
