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As big media clamors to join the burgeoning world of online video entertainment, they’re finding that generating traffic is harder than it looks, according to MarketingVox.
According to Ingram 2.0, HBO will shut down its virtually unheard-of comedy video site, This Just In next month.
Upon pondering why conventional media can’t seem to jive with online video, NewTeeVee writes, “With a studio mentality, management by consensus and a bonus-driven culture, they are waddling in a world that moves at light speed.”
Bud.tv is a prime example of this. Though well-marketed and funded, Ingram 2.0 found Bud.tv to be “criminally un-funny.”
Will Ferrell’s FunnyOrDie.com may serve as a prime example of online video suited to serve. Though it lacks a mega-budget, it delivers one thing other video sites lack: laughs.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
