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Madden '08 Pressured by Madison Avenue and Gen Y viewers with short attention spans, CW is shattering the typical TV ad model for a new one called “cwickies,” according to Ad Age, reports MarketingVox.
During CW’s “Friday Night Smackdown,” EA will run three 10-second ads, each of which will appear as the first ad of each commercial break. This is one example of how cwickies operate.
And that’s just the beginning of the mediabuy. Sandwiched between cwickies are “isolated” ad breaks that contain only one EA commercial. There’s a 60-second spot, and near the end, a 90-second trailer promoting EA’s “Madden NFL 08,” harking back to the days when TV programs had a single sponsor.
Media buying agency MediaVest has been trying to pitch new formats to networks. Among them: adding advertiser logos at the bottom of the screen during a program, and running a commercial in half a TV screen while programming continues in the other half.
Yet one problem lies in executing these new formats: they’re labor-intensive. They are also designed to work with a particular program, which means they cannot be reused in other programs, adding to production expense.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
