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Gap has named Glenn Murphy, previously chairman and CEO of Canada’s Shoppers Drug Mart, as CEO, and is launching a new campaign featuring photography by Annie Leibovitz in the hopes of stanching the drop in sales numbers that has been the trend in recent years.
The campaign, from Laird + Partners, features black and white photos of celebrities sporting Gap’s fall line, writes Brandweek. June sales numbers show a drop of 4 percent, a continuation of what has become a downward trend for the clothing retailer.
The print campaign will run in September issues of Vogue, Vanity Fair, Lucky, Interview, GQ and Dwell. There is also in-store, online, outdoor and direct mail elements.
This marks the first campaign under the company’s new president, Marka Hanse, who replaced Cynthia Harriss in February. Hanse intends for the company to be more focused on a consistent demographic: consumers aged 24-34, with the “sweet spot” around 28.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
