»
A Magna Global USA analysis of the summer TV ratings landscape shows that Fox is still ahead among the 18-49 and 18-34 demos, while CBS remains tops among adults 25-54, adults 50 plus and total viewers.
ABC, with few winning reality shows and serial programs that are not doing well, is still maintaining many of its female viewers in the summer season, compared to the regular season, according to the analysis, writes MediaPost.
But ABC is down the most among all adult viewers, dropping 14 percent to a 3.0 live program rating among 18-49s. NBC is down 10 percent among the same demo versus a year ago, to a 2.7 rating, while CBS has slipped 6 percent and Fox is down 5 percent.
Magna points out, however, that the numbers are still in flux, because only partial time-shifted viewing data from last season is available, and because of incomplete DVR penetration in Nielsen’s sample from last season. According to Magna, the Nielsen sample has only recently reached comparative levels to the population.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
