»
The Out-of-Home Video Advertising Bureau has formed an agency advisory board that will help OVAB “break down the barriers to adoption of digital advertising networks,” according to Kim Norris, president of the bureau.
Advisory board members hail from advertising agencies including Starcom, Universal McCann, Carat, OMD,
Zenith, Sequent Partners and Hill-Holiday. OVAB formally launched in January of this year with a mission to make it easier for advertisers to plan, buy and evaluate the effectiveness of digital networks through the
creation of best practices and standards.
While the out of home advertising space continues to grow at a predicted rate of 24.7 percent from 2007 to 2008, according to the Emerging Media Forecast from Magna Global, out-of-home video networks face an obstacle in the fact that the medium lacks a way to purchase place-based networks in an aggregated way, so buyers cannot make one-stop ad buys. The agency hopes to address that issue, among others.
A complete list of the new advisory board members can be found here.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
