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Sirius Satellite Radio added more than half-a-million new subscribers in the second quarter and trimmed its net loss substantially, from $237.8 million last year to $134.1 million this year, writes the Associated Press.
The cost of adding new subscribers fell from $131 in the same period last year to $108 this year; however, average monthly revenue per subscriber also fell, from $11.71 last year to $10.71 this year, partly due to a decline in average advertising revenue per subscriber.
Churn, meanwhile, increased from 1.8 percent to 2.1 percent.
Sirius now claims more than 7 million subscribers, and expects its merger with XM to be completed by the end of the year, despite the steep regulatory hurdles it faces.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
