»
Some 57 percent of online adults have used the internet to watch or download video, and 19 percent do so on a typical day, according to the Pew Internet & American Life Project’s first major report on online video, reports MarketingCharts.
Moreover, 74 percent of broadband users with high-speed connections at home or work watch or download video online, Pew said.
Professional-quality videos are generally preferred to amateur productions, which nevertheless appeal to coveted segments of the young male audience, according to Pew:
Overall, 27 percent of online video consumers say they watch or download video from YouTube; of those who watch or download videos from more than one location, 29 percent say YouTube is the place where they view online video most often. Young adults are almost twice as likely to point to YouTube as a source for online video: 49 percent of video viewers age 18-29 say they watch YouTube videos.
MarketingCharts provides additional findings from the Pew report on online video, including they types of video watched (e.g., humorous, political, music).
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
