CBS Unveils Digital ‘Cube’ at 42nd & 8th
CBS Outdoor is rolling out an 18-panel sign dubbed “the cube” on one of the busiest corners in Times Square, 42nd Street and 8th Avenue.
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CBS Outdoor is rolling out an 18-panel sign dubbed “the cube” on one of the busiest corners in Times Square, 42nd Street and 8th Avenue.
Whoopi Goldberg will be joining ABC’s The View as moderator, taking the place of Rosie O’Donnell who left the show in May.
McDonald’s is hoping to harness word-of-mouth with a new campaign in support of the launch of its new Chipotle BBQ Snack Wrap.
Coca-Cola yet again led the list of the world’s Top 100 brands, despite a 3 percent year-over-year decline in “brand value,” according to this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands” (pdf), writes MarketingCharts.
Broadband internet is now reaching a full 50 percent of homes in urban America, up from 38 percent in 2006, according to the 2007 edition of Horowitz Associates, Inc.’s annual study on urban, multicultural consumers and the market for cable and broadband services, reports MarketingCharts.
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Brazilian elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts writes.
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Over 35 percent of best-in-class (BIC) companies have experienced greater than 10 percent improvement in customer satisfaction upon implementation of remote agents - i.e., the creation of virtual call centers via a blending of locations, home-based agents and offshoring - according to a recent Aberdeen survey, reports MarketingCharts.
The New York Times will be launching Times On Air, a new in-flight video magazine of content from the newspaper’s TimesTalks events, on JetBlue Airways flights.
Manhattan Media has agreed to acquire The New York Press from Avalon Equity Fund; the alternative weekly will be merged with Manhattan Media’s Our Town Downtown, Editor & Publisher writes.
It’s official: Dow Jones will be purchased by Rupert Murdoch’s News Corp. The news comes after three months of wrangling between the two companies and public debate about journalistic values in general and whether Murdoch will maintain the Wall Street Journal’s editorial integrity specifically.
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Arbitron Inc. announced today that the Media Rating Council has accredited the average-quarter-hour, time-period television ratings data produced by the Portable People Meter ratings service in Houston.
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