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CBS Outdoor is rolling out an 18-panel sign dubbed “the cube” on one of the busiest corners in Times Square, 42nd Street and 8th Avenue.
The 4,000-square-foot sign resembles a Rubik’s Cube, and the first advertiser to use the cube is New Line Cinema, touting new films Hairspray and Rush Hour 3, writes Mediaweek.
The cube sports two faces. Each has a full-motion LED screen surrounded by 8 light boxes. LED light zippers continually “redraw” the cube, according to the article. The cube allows advertisers to create unique visuals, but the sign can accept traditional billboard vinyl, as well.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
