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McDonald’s is hoping to harness word-of-mouth with a new campaign in support of the launch of its new Chipotle BBQ Snack Wrap.
The campaign, which includes TV, radio, and print, in addition to its online elements, encourages consumers to send emails featuring Oddcast’s talking avatars, writes MediaPost.
In the viral component of the campaign, a visitor to MySnackTime.com answers a series of questions and creates an avatar who then can be sent to friends. All the possible scenarios focus on the theme of inviting friends to join in a Micky D’s snack time.
McDonald’s also sent Snack Teams to hand out cards good for a free wrap to pedestrians on the streets of New York, L.A., San Francisco, Chicago and Miami.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
