While Katie Couric’s newscast on CBS has dropped by more than half since her debut in September, sinking to record lows among total viewers, she has been successful in boosting the newscast’s female audience and in lowering its median age.
Several major social networking sites - those with at least 10 million monthly visitors - have undergone dramatic global growth during the past year, according to a comScore study on the expansion of social networking across the globe, writes MarketingCharts.
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Some high-profile incidents in the sporting world have spurred some corporate sponsors to do more research before signing an athlete for an endorsement deal, while others have written into their contracts clauses that allow them to remove themselves from the sponsorship if the team or athlete does something to damage the corporate reputation.
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AMC’s original programming slate includes four new development deals. One of these is a one-hour drama based on the book of short stories penned by Tim O’Brien, The Things They Carried. O’Brien’s book was short listed for the Pulitzer Prize.
Online retailers are increasingly tapping into user-generated content (UGC) as a way of increasing sales and improving customer satisfaction, according to research published Wednesday by E-consultancy and Bazaarvoice, MarketingCharts reports.
The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America - dipped one point in June and now stands at 26, whereas it was 32 one year ago, reports MarketingCharts.
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Nielsen Media Research’s Npower and Claritas’s Prizm NE are merging to offer advertisers TV ratings analysis combined with targeted audience groups or psychographics, MediaPost writes.
Time Inc. has embarked upon a corporate campaign meant to tout its ability to reach 107 million consumers across its magazines, websites, TV and radio properties, mobile and events.
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XM is hoping to position itself as an auto accessory, and with that in mind, has entered into a sponsorship deal with Primedia’s Motor Trend and Automobile magazines for the Coolest Car Challenge.
College students are growing increasingly receptive to receiving advertising via text messages on their cell phones and other mobile devices - so much so that more than half would consider it - according to a new study from Ball State University, writes MarketingCharts (via TheStarPress).
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An average of 83 percent of visitors to the websites of 23 large-circulation monthly magazines access those magazines’ content solely online, according to a new, jointly launched single-source database from Nielsen/NetRatings and Mediamark Research Inc. (MRI), reports MarketingCharts.
