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While Katie Couric’s newscast on CBS has dropped by more than half since her debut in September, sinking to record lows among total viewers, she has been successful in boosting the newscast’s female audience and in lowering its median age.
CBS is, in fact, trending better than the other major networks in those categories, though it is lagging far behind in ratings, writes Media Life.
World News Tonight with Charles Gibson on ABC is down 10 percent in women 18-49, according to Nielsen data analyzed by Magna Global USA, while NBC’s Nightly News with Brian Williams has slipped 18 percent in women in the same age bracket.
CBS Evening News has not seen year-to-year declines in either women 18-49 or women 25-54.
The median age of Evening News has dropped by a year since last year, to 60. World News Tonight has gone up nearly two years, to 61, while Nightly News has added more than a year, also to 61.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
