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While Katie Couric’s newscast on CBS has dropped by more than half since her debut in September, sinking to record lows among total viewers, she has been successful in boosting the newscast’s female audience and in lowering its median age.
CBS is, in fact, trending better than the other major networks in those categories, though it is lagging far behind in ratings, writes Media Life.
World News Tonight with Charles Gibson on ABC is down 10 percent in women 18-49, according to Nielsen data analyzed by Magna Global USA, while NBC’s Nightly News with Brian Williams has slipped 18 percent in women in the same age bracket.
CBS Evening News has not seen year-to-year declines in either women 18-49 or women 25-54.
The median age of Evening News has dropped by a year since last year, to 60. World News Tonight has gone up nearly two years, to 61, while Nightly News has added more than a year, also to 61.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
