Major Social Networking Sites Expand Their Global Visitor Base

Several major social networking sites - those with at least 10 million monthly visitors - have undergone dramatic global growth during the past year, according to a comScore study on the expansion of social networking across the globe, writes MarketingCharts.

Among comScore’s data on select sites’ year-over-year growth and visitation numbers:

• Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007 - a 72 percent increase from a year ago.
• Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors.
• Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.

• MySpace averaged 28.8 million visitors daily in June 2007 - 72 percent more than a year earlier
• Facebook’s average of daily visitors exploded 299 percent, reaching 14.9 million in June 2007 from 3.7 million a year earlier.

“Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global internet,” said Bob Ivins, executive vice president of international markets.

MarketingCharts has more here.