When it came to spreading the word about the film Knocked Up, radio advertising was one of the driving forces in getting people to go see the film, according to results released today by Integrated Media Measurement Inc. (IMMI), a provider of consumer behavior data to media companies and advertisers.
Adidas signed Michigan and Texas A&M to new sports deals last month, taking them away from rival Nike, in its continuing race to catch up with that industry leader in college contracts.
Two electronic billboards along Interstate 71/75 in Northern Kentucky have been deemed illegal, and the Kenton County Planning Commission is reviewing a request which calls for a moratorium through the rest of the year for installation of all electronic message boards in the county, reports the Kentucky Post.
AKQA will now handle online planning and buying for Al Gore’s Current TV in the hopes of giving the documentary network new exposure online.
As sources had indicated, the new owners of Dennis Publishing’s Stuff, Quadrangle Group, plan to shutter the magazine as a stand-alone publication and make it a section within Maxim.
email this
permanent link
Average spending on computers during back-to-school time is expected to rise 10 percent. That’s compared to just a two percent increase on spending on clothes, according to a study by Brand Keys (via Adweek).
Reality programming time will equal that of scripted fare during prime time on the broadcast networks this fall.
email this
permanent link
Following declines in traditional ad categories, The Los Angeles Times plans to aggressively seek new fashion, luxury, liquor and entertainment advertising, writes Mediaweek.
email this
permanent link
A replacement for Don Imus may soon be been named by WFAN, the radio station that was Imus’s flagship.
Nine lucky consumers are being given the opportunity to purchase Apple’s new iPhone for only 99¢, thanks to a promotion by The 99¢ Only Stores.
ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data, reports MarketingCharts.
email this
permanent link
Nearly 8 of 10 web retailers (78.2 percent) - among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers - plan to increase their spending on e-commerce applications and services this year, according to an Internet Retailer survey of e-commerce technology spending intentions, writes MarketingCharts.
email this
permanent link
Prompted by Google’s attempt to acquire DoubleClick and Microsoft’s acquisition of aQuantive, Compete’s Jeremy Crane takes a look at the some ad-serving stats for DoubleClick and Atlas (aQuantive’s ad-serving solution), writes MarketingCharts.
email this
permanent link
Argentinean elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts reports.
email this
permanent link
While music piracy is on the rise and legal downloads of music are slowing down, social networks are having a serious impact on the way users consume music, according to a survey by Entertainment Media Research (EMR) and law firm Olswang, MarketingCharts reports.
email this
permanent link
Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo and comScore that examined the impact of search and display advertising on in-store sales for five major retailers, MarketingCharts reports.
email this
permanent link
Spending on home entertainment sales and rentals fell 4.8 percent from the year-earlier period, to $10 billion, in the first half of 2007, with video rentals down 3.3 percent (totaling $3.8 billion) and sales - of all formats, aggregated - down 6.5 percent, to $6.2 billion, according to Video Business (VB) research, writes MarketingCharts.
email this
permanent link
