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Adidas signed Michigan and Texas A&M to new sports deals last month, taking them away from rival Nike, in its continuing race to catch up with that industry leader in college contracts.
Nike controls nearly half of the market for athletic shoes, jerseys and clothing, according to Tom Doyle, vp for research and information for the National Sporting Goods Association, writes the Boston Globe.
From fiscal years 2003 to 2007, Adidas collected, in total revenue, just 60 percent of Nike’s total revenue, and college athletics has become a major battleground. Sponsorship contracts place the companies’ logos on jerseys and provide exclusive rights to merchandise sales.
Nike, Adidas and others are seeking colleges not necessarily with the most wins, but those with the most loyal fans, according to Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
