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Club Penguin, Snatched by Disney, Grew 329 percent in Past Year

ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data, reports MarketingCharts.

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Also according to Hitwise:

  • US traffic to ClubPenguin.com increased 329 percent from June 2006 to June 2007 - and 56 percent so far this year: from January to June.

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  • Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.

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  • Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.

MarketingCharts offers up more info on Club Penguin here.

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Clear Channel Signs Senior Execs to Long-term Contracts, Promotes Four

Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.

On the ops side, Mark Kopelman and George Toulas have been promoted to…

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Sports Illustrated Creates Online Auction for Ad Space

Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.

Parent company Time Inc. hopes…

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WSJ Joins FreeRange Mobile Publishing Platform

Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.

The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.

Content is…

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Fox Fights ABC for First this Fall

ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…

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eMarketer Revises Online Video Ad Spend Projections Downward

Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…

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Second-Gen Hispanics Use Bilingual Social Nets

Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.

The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…

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