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As sources had indicated, the new owners of Dennis Publishing’s Stuff, Quadrangle Group, plan to shutter the magazine as a stand-alone publication and make it a section within Maxim.
The move will take place with the Nov/Dec issue of Maxim, writes Mediaweek. Alpha Media Group, the new name for the group that publishes the men’s titles, is expected to pour resources into Maxim and Blender. Blender’s rate base will be boosted to from 800,000 to 900,000 in January and to 1 million in January 2009.
Stuff was originally launched as a shopping-focused title to keep Emap’s FHM from gaining on Maxim by giving advertisers a lower-cost alternative. But Stuff has never been wildly successful, and this year through August, ad pages declined 3.4 percent, while total paid and verified circ declined 4.8 percent. Single copy sales dive-bombed 34.9 percent.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
