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Argentinean elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts reports.
The Synovate study examined affluent Argentineans’ media consumption, including television viewing, newspaper readership and internet usage:
TV channel viewing
Daily newspaper readership
Internet usage
In Argentina, 70 percent of affluents have internet access, and the majority of them access it at home. Some 80 percent of internet users have broadband and spend an average of 120 minutes per day online.
Business Decision Makers and Top Management are more likely to visit more websites, especially those that are financial or business-related.
Synovate’s research also covers products and services consumed by affluent Argentineans, as well spending and lifestyle data; MarketingCharts offers more findings from that research, here.
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