Preschoolers’ perception of what tastes better can be heavily influenced by the food packaging, if it’s branded by a ubiquitous and popular food brand - in this case, McDonalds’ - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press.
Los Angeles’ ‘Big Boy’ has signed a deal with ABC Radio Networks through which the radio personality’s show will be syndicated in all time zones, writes Radio Ink.
NBC plans to air 3,600 hours of coverage of the 2008 Summer Olympics, and to stream 2,200 hours of live coverage online. It also plans to eventually make available 6,600 hours on demand, writes the Lost Remote blog.
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XM has announced that Ferrari will, for the first time, come out with a model with factory-installed XM Satellite Radio and XM NavTraffic real-time information service.
Worldwide broadband subscriptions will exceed 536 million by 2011, with DSL accounting for over half of the market, with Fiber (FTTx) and WiMax among the fastest-growing access technologies in the next five years, according to a new report by Strategy Analytics, “Worldwide Broadband Subscription Forecasts, 2007-2011,” MarketingCharts reports.
The company that had planned to put bare-bottomed ads up on the billboards that are located on two sides of a Times Square church has agreed to a compromise.
Broadcasting & Cable’s editor in chief, J. Max Robins, has been let go as part of merging operation of Reed Business Information’s TV industry trade publications.
Following three years of strong growth, the global electronic equipment market’s expansion will decelerate slightly in 2007, according to iSuppli Corp., MarketingCharts reports.
Mayor Livingstone,In a rising corporate tide against the site, Transport for London is the latest in a string of employers to ban Facebook access after growing concerns that its staff spends too much time on it.
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Arbitron Inc. today announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot successfully demonstrated that the Arbitron PPM system could be used to track the amount of time shoppers are exposed to Mall Radio Network content and commercials while visiting a mall, according to the company.
Youth exposure to alcohol advertising in magazines declined 49 percent from 2001 to 2005 as alcohol brands shifted their advertising to television, according to a new report by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, writes MarketingCharts.
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Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment - saving 17 million trees and avoiding 4 billion tons of greenhouse gases a year - according to a recent report from Javelin Strategy & Research, writes MarketingCharts.
Vertis Communications is using the capabilities of the USPS’s Postnet and Planet barcodes in order to offer a mail tracking and reporting system.
The total UK online population was higher than ever in June - some 31.7 million unique visitors, or 63 percent of the total UK population age 15 and older - according to a comScore World Metrix report on the UK’s top internet properties and top gaining properties for June, writes MarketingCharts.
Advertisers were lining up to buy time in Whoopi Goldberg’s debut appearance as moderator on The View almost before the ink was dry on the star’s multi-year contract.
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Nielsen has announced that it will change its TV ratings process in September in order to show unduplicated average audience ratings for episodes of broadcast network and syndicated shows that air more than once.
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