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Advertisers were lining up to buy time in Whoopi Goldberg’s debut appearance as moderator on The View almost before the ink was dry on the star’s multi-year contract.
Goldberg has appeared 24 times on the show as a guest, and has proven that she is both audience-friendly and advertiser-friendly, writes TV Week.
Total viewers were up 19 percent this season, a season during which Rosie O’Donnell, as moderator, commonly feuded with guests and co-hosts. The summer’s ratings, now that O’Donnell has left the show, have remained steady.
Thirty-second spots during the show have been selling for $10,000 to $11,500, according to one buyer. The same ratings under the Goldberg banner may bring in higher costs per unit, according to Disney-ABC Television Group Daytime President Brian Frons.
Goldberg will not give up her three-hour daily radio show, Wake Up with Whoopi, despite adding an hour of live television to her schedule.
As for the other slot left on the show, executive producer Bill Geddie warns not to expect a permanent replacement any time soon. He plans to narrow the field of possibles to eight to ten regulars, and expects that they will more than one day a week.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
