Advertisers wishing to reach people at bars have a new way to interact with those beer-imbibing patrons. Through a partnership with Kameleon Mobizone, Zoom Media & Marketing is offering a network that uses Bluetooth technology in 100 bars and restaurants in New York, Los Angeles and Chicago.
After a shaky start incorporating iVillage into its media suite, NBC Universal is considering the acquisition of cable network Oxygen, reports The New York Times (via MarketingVox).
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Magazine and newsletter postal lists have risen in cost, while consumer and business-to-business email list prices have fallen over the last year. Magazine list prices have gone up $6/M and newsletter prices have risen $5/M, according to the Worldata Summer 2007 List Price Index.
Hearst is hoping to hop on the rapidly expanding quinceanera bandwagon with a new site aimed at teen Hispanic girls planning their lavish fifteenth birthday celebrations. MisQuinceMag.com will go live on August 29, writes DM News.
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Retail sales had a slow summer start, but rebounded in July thanks to back-to-school spending on electronics and apparel, according to figures from the U.S. Commerce Department. Retail sales excluding categories such as autos, gas stations and restaurants grew 4 percent over last year and 0.5 percent unadjusted from June, writes DM News.
Former NFL quarterback Boomer Esiason has officially been named Don Imus’s replacement on New York’s WFAN. As had been suggested earlier in August, Esiason will be joined by former WNEW-FM NYC Talk Host Craig Carton, who has most recently been part of New Jersey’s 101.5’s afternoon drive team on a show called The Jersey Guys.
Nearly three quarters of consumers say they enjoy paging through magazines despite the fact that the same content is usually available online, according to a new study released last week by Deloitte & Touche’s Technology, Media and Telecommunications practice. That number is consistent across millenials, Gen-Xers, Boomers and Matures, writes Adweek.
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Clear Channel has set September 25 as the new date for its special meeting of shareholders to consider the proposed merger by the group led by Bain Capital Partners, LLC and Thomas H. Lee Partners. Clear Channel shareholders of record as of 5:00 p.m. Eastern Daylight Savings Time on August 20, 2007, will be entitled to vote at the special meeting.
Internet users are spending nearly half their online time visiting content - a 37 percent increase in share of time from four years ago and nearly as much time as spent on communications and commerce combined - according to a four-year analysis of the Internet Activity Index (IAI) issued by the Online Publishers Association (OPA), reports MarketingCharts.
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Sales of some of the largest-circulation magazines held relatively steady in the first half of 2007 compared to the same period in 2006, in contrast to the decline of newspaper sales, writes The New York Times. Time magazine was a big exception, however, according to the latest figures from the Audit Bureau of Circulations.
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Noggin and The N, two of the MTV networks that have shared a single channel for years, are splitting up. MTV Networks wants to deepen its relationships with kids and teenagers in order to compete with the Disney Channel, and so is splitting Noggin and The N into two separate 24-hour networks on cable and satellite, writes MediaPost.
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NBC will make its 60 years of TV news archives available to school systems via web-learning community HotChalk. Available content will be specifically created for classroom instruction, writes Mediaweek.
Local searches - for products, services and information online for specific locations - are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned by TMP Directional Marketing, MarketingCharts reports.
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European business-to-consumer (B2C) e-commerce sales totaled 106 billion euros ($133 billion) in 2006 and will grow at an annual growth rate of 25 percent over the next 5 years, tripling in amount to reach nearly 323 billion euros ($407 billion), according to eMarketer (via MarketingCharts).
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“New” media platforms have become a critical and sizeable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports.
The number of people who have used the internet to search for health-related information has increased markedly, from 53 percent in 2005 to 71 percent currently, bringing the number of U.S. adults who have ever searched for health information online to 160 million, according to Harris Interactive.
Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM’s new global ad forecast, titled “This Year, Next Year,” reports MarketingCharts.
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In the wake of child advocates’ criticism of youth-marketing practices, teachers and other educators are nevertheless willing to send kids to branded websites if they are not only safe and entertaining but also educational, according to research, writes MarketingCharts.
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The consequences for a website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study conducted by JupiterResearch, MarketingCharts reports.
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers, reports MarketingCharts. The poll also found that there have been substantial changes in consumer opinion since last year, with two-thirds of the industries trending downward.
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