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Nearly three quarters of consumers say they enjoy paging through magazines despite the fact that the same content is usually available online, according to a new study released last week by Deloitte & Touche’s Technology, Media and Telecommunications practice. That number is consistent across millenials, Gen-Xers, Boomers and Matures, writes Adweek.
The study also found that consumers are more receptive to print ads than internet advertising.
One of the main activities when it comes to media consumption is going to a television website: 46 percent of consumers head to a TV website regularly, while more than 52 percent of Gen-Xers do.
Time shifting and the ability to record an entire season of a show are the biggest uses of DVRs, followed by the ability to fast-forward through commercials.
Search engines were number one in driving internet traffic, with 84 percent of consumers visiting a website via a search, followed by word-of-mouth at 82 percent, ads on TV (65 percent), website ads (55 percent) and e-mail campaigns (54 percent).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
