»
Hearst is hoping to hop on the rapidly expanding quinceanera bandwagon with a new site aimed at teen Hispanic girls planning their lavish fifteenth birthday celebrations. MisQuinceMag.com will go live on August 29, writes DM News.
The site will offer advice, celebrity interviews, video and social networking tools. Tools from eCrush.com will also be available.
CoverGirl will be the exclusive sponsor of the site through the end of October
MisQuince launched in October 2006 as an insert in CosmoGirl, Seventeen and Teen.
Around 400,000 Latinas celebrate their quinceaneras each year, with the families of the celebrants sometimes spending as much as thousands of dollars.
Hispanics now make up 14 percent of the U.S. population and the teenaged Hispanic population is forecast to grow 18 percent by 2012. Quince Girl publisher Will Cain anticipates that roughly $400 million will be spent on quinceaneras in 2007, up from $300 million in 2006, reflecting a continued growth in overall spending.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
