While there are many similarities between lesbian and gay demographics, the mainstream media channels used by the two groups vary in many ways. When it comes to mainstream media choices, gay men tend to read The New York Times, Men’s Health, Entertainment Weekly and GQ. Lesbians choose People, AARP Magazine, O the Oprah Magazine and The New York Times.
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While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint KnowledgeStorm Inc. and MarketingSherpa research study on how marketers’ practices align with technology buyers’ expectations and preferences regarding content distribution.
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FamilyFun and Wondertime magazines have each broken records in both ad pages and ad revenue with the September issues. FamilyFun’s September issue is the biggest in the magazine’s 16-year history, with several advertisers - including American Dairy Borden Cheese, Bayer Aleve, Honeywell Blink, and new products from Kraft - making their debut.
The Gay Ad Network launched yesterday with parcipitation by a varied group of gay and lesbian publishers. Local gay newspapers, national gay magazines, gay content Web sites and popular gay social networking services have aligned to create a new online media platform for national advertisers. With more than two dozen independent publisher partners representing over 200 websites, Gay Ad Network offers advertisers mass reach into the gay market.
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Don’t look for a new title for PC World, the magazine that used to cover only PCs but has long ago moved into covering digital cameras, high-def TVs and other gadgets. While the magazine has undergone a redesign with the September issue, and will continue to narrow its focus to covering gadgets, the name will remain the same.
Consumers are running out of money at the end of the month, and that is affecting the way people are spending at Wal-Mart, according to the retailer’s company executives. Wal-Mart’s “disappointing” second quarter earnings were $3.11 billion on sales of $91.99 billion, writes MediaPost.
Hitwise this week launched its Election 2008 Data Center, which will highlight which presidential candidates’ websites are visited the most and which candidates generate the highest search volume, reports MarketingCharts. Hitwise also released initial data from nine data sets it will update each week.
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The American Customer Satisfaction Index (ACSI) has registered a marginal increase overall as customer satisfaction slows down, according to a report released yesterday from the University of Michigan’s National Quality Research Center, writes MarketingCharts.
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Few US consumers are satisfied with the videos they download from the Internet - just 16 percent say the selection online is very good, and only 13 percent say video downloads are sold at a reasonable price - according to a new survey from market research firm Parks Associates, MarketingCharts reports (via DealerScope).
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Young people in the UK spend 34 hours online each week, with 80 percent of 16-24-year-old Brits logging on to the internet daily, writes PublicTechnology, citing UK-related findings from a Microsoft/MTV study (otherwise covered extensively, here).
Most recipients of custom publications read them - and consequently have more familiarity with and more favorable impressions of the sponsoring organizations - according to a new study on readership and effectiveness conducted by Readex Research for the Custom Publishing Council (CPC), reports MarketingCharts.
More than four of ten Facebook users (41 percent) agreed to become “friends” with the fictional Freddi Staur and allowed access to personal data, according to new research by Sophos into the risks of identity and information theft occurring through Facebook, reports MarketingCharts (via CNET News Blog).
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Sirius is expected to announce today a deal with Sonos that will allow for streaming of Sirius channels, by way of the internet, through home stereo systems. Sonos will carry 80 Sirius channels, including Howard Stern, Martha Stewart Living Radio, Cosmo Radio, Maxim Radio, Playboy Radio and dozens of music channels, writes Mediaweek.
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In a surprising twist to the summer reality show story, the History Channel has snagged the top-rated cable reality show in the adults 25-54 demo. The show, Ice Road Truckers, is also the most-watched show ever for The History Channel.
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Click to enlarge Time-shifted viewing significantly affected ratings in some of the key demographic groups during the May sweeps period, according to new research released by the Television Bureau of Advertising. Many top local TV markets saw large, double-digit increases.
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