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The Gay Ad Network launched yesterday with parcipitation by a varied group of gay and lesbian publishers. Local gay newspapers, national gay magazines, gay content Web sites and popular gay social networking services have aligned to create a new online media platform for national advertisers. With more than two dozen independent publisher partners representing over 200 websites, Gay Ad Network offers advertisers mass reach into the gay market.
The gay online advertising business has grown by an average of 33 percent annually over the past five years. Once concentrated on a few gay portals, the gay online audience is now fragmented across mainstream social networking sites and a large number of smaller gay information, news, community and niche social networking sites designed for the various segments of the gay market.
Launch partners of the Gay Ad Network include Window Media properties such as Washington Blade, Southern Voice, New York Blade, Express South Florida, David Atlanta and Genre Magazine. Also included are RealJock.com, a health and fitness Web site for gay men, Out in America Network, a collection of local content Web sites, Connexion.org, a social networking service for gays and lesbians, OutSports, a gay sports community, GayCities, a gay travel community, Windy City Times, Bay Windows, Pride Source, Philadelphia Gay News, JustMen, TheLWordOnline.com, GayOrbit; omgblog, GayWeddings.com, Bgay.com, GayWebSource, The DataLounge, and ProudParenting.com.
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