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FamilyFun and Wondertime magazines have each broken records in both ad pages and ad revenue with the September issues. FamilyFun’s September issue is the biggest in the magazine’s 16-year history, with several advertisers - including American Dairy Borden Cheese, Bayer Aleve, Honeywell Blink, and new products from Kraft - making their debut.
While other magazines have seen a general decrease in ad pages this year, FamilyFun’s September issue remains on top with an increase of 28 percent in ad pages and 55 percent in revenue, according to the company.
The 2007 MRI study shows that FamilyFun saw a 10 percent increase in total audience to 4.8 million, and an increase in median household income to $64,796.
The September/October issue of Wondertime also includes new advertisers, such as Timberland, Procter & Gamble, Graco, Charles Schwab Financial, and PBS Children’s Television. The issue saw a 61 percent increase in ad pages and a 220 percent increase in gross revenue
Effective February 2008, Wondertime will increase circulation to 500,000 and will publish at a frequency of 10 times a year.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
