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Fox Interactive is planning the revamp of more than 160 Fox TV affiliate websites, reports ClickZ (via MarketingVox).
The move will bring the MyFOX content and ad platform to those sites. Those using the software will have a similar look and feel, including the ability to add community blogs, message boards and more robust multimedia content.
It also gives Fox proper access to about half the ad inventory on the sites. That inventory will likely be offered to national advertisers, with the other half sold locally by the stations. Details on revenue sharing were not released but are said to be similar to others already in place between Fox and affiliates.
The MyFOX platform is already used on the 24 sites for the stations owned and operated by Fox. While the stations are under no obligation to implement it, the Fox Board of Governors strongly suggests they do so. A consistent brand image, they say, can benefit all parties.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
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Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
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Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
