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Arbitron Inc. and Citadel Broadcasting, the third largest radio group in the United States, have signed a seven-year contract for the PPM radio ratings services. The contract begins as the new audience ratings technology is commercialized in 14 of Arbitron’s upcoming markets: New York, Los Angeles, Chicago, San Francisco, Dallas, Washington, Detroit, Atlanta, Minneapolis, Salt Lake City, Providence, Nashville, New Orleans and Memphis.
The agreement covers 41 stations, including the 22 ABC Radio stations Citadel recently acquired. Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
