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NBC content, including local news from NBC’s New York flagship, WNBC-TV, will play for PATH train passengers beginning in 2008. Eight TV screens are being installed in each of 340 train cars that make up the trains that travel between New Jersey and New York City. Screens will also be installed on PATH train platforms.
The content deal is part of a subcontracting agreement between NBCU and JCDecaux, which signed with the Port Authority to provide advertising, news media and specialty media for the train system, writes Mediaweek.
The screens will also display train arrival and departure information.
Offering video and TV content is becoming a popular way for transit systems to generate advertising dollars. Taxis in New York and Chicago, buses in Los Angeles and Atlanta, and monorail trains in Las Vegas have all embraced ad-supported video screens.
According to results of a Carroll Media study conducted for Transit TV in Atlanta, average advertising recall was 59 percent, with 92 percent overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
