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National CineMedia has entered into a network affiliate agreement with Kerasotes ShowPlace Theatres, LLC, the sixth largest movie theater exhibition company in the U.S., for the presentation of pre-show advertising, comprehensive meetings and event services, and in-theater entertainment events.
Under the terms of the new multi-year agreement, Kerasotes’ 95 theatres and 853 screens in top U.S. markets such as Chicago, Denver, Indianapolis and Minneapolis, will exclusively present NCM’s digitally distributed pre-show program, FirstLook. Kerasotes will also offer in-theater corporate meetings and event services through NCM’s CineMeetings and present NCM FATHOM live and pre-recorded in-theater entertainment events.
The agreement will be effective in early December 2007, with respect to approximately 725 screens and on January 1, 2010, with respect to the remainder of the screens that are operated under the Colorado Cinemas name, primarily in the Denver market.
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