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The Associated Press, NBC Sports and NBC Olympics have reached an agreement through which AP will serve as exclusive agent for the distribution of NBC-produced content, writes MarketingVox.
In the U.S., NBCU holds exclusive broadcast and video rights for the 2008 Olympic Games.
The selected material will include text and video links related to the 2008 Olympic Games. AP has a specific online product in mind for serving the material.
The AP’s online offering, presumably Olympics-centric, will launch in the next several weeks. It will include exclusive video produced by NBC, and text via NBCOlympics.com, which launched in early August.
NBCU expects to present over 3,600 hours of coverage of the 2008 Beijing Olympics.
Meanwhile, Chinese brand Sohu, which marked itself the official and exclusive online sponsor for the ‘08 Olympics two years ago, is aggressively solidifying its position as the sole provider of Olympic-branded ads.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
