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In recent months, online players and traditional media companies have launched initiatives that allow for the automation of systems for placing video and audio ads, online and in traditional media. Most recently, Time Warner Cable Media Sales is hoping to help television advertisers shift their ads to the web with the creation of a digital platform created by Live Oak Interactive, MediaPost writes. The service will roll out in two markets come September. Regional and possibly national programs will be available if needs warrant it.
The companies are not revealing any details about the new service, but Andy Meadows, CEO of Live Oak Interactive, has said that it will also help web advertisers switch their video content to television.
SpotRunner, a company that operates an online platform allowing local advertisers to create and place video ads in cable and broadcast TV, recently raised an additional $32 million to expand, while in the radio field, Bid4Spots signed a deal with eBay that allows the online radio reverse auction company to use eBay’s platform to sell ads. Bid4Spots has since reported a 300 percent increase in weekly traffic.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
