Cooking Light, the world’s largest food and healthy lifestyle title with 11.5 million readers, is wrapping up its 20th anniversary year with its first-ever December Double Issue. The magazine will contain 200+ editorial pages, including a 90-page holiday-themed editorial well.
The U.S. Postal Service has agreed to help the Servicio Postal Mexicano (SEPOMEX) improve its management structure and processes, and to re-engineer its operations. SEPOMEX, in return, has agreed to work with the USPS in improving cross-border services.
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Media buyers and planners are getting their own search engine come October. A three-year-old firm based in Boise, Idaho, is launching Balihoo, a site that aims to help media buyers and others looking for places to advertise.
New York magazine’s parent company is changing its name, adding the word “Media” to its corporate moniker, according to Folio. The name change comes in conjunction with a move from its current Midtown Manhattan offices to a 72,000-square-foot space on Varick Street in Lower Manhattan.
Drew Carey’s game show on CBS, The Power of 10, is proving irresistible to adults ages 55 and over, which could be an indication that the network made a smart decision when it chose the comedian to take over as The Price Is Right host in September, after Bob Barker retires.
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ESPNU doubles its distribution this month thanks to a deal between parent Disney and Time Warner Cable, writes MediaPost. The two-year-old network, launched in response to College Sports Television, will be made available on TWC’s digital basic tier to 10 million subscribers as soon as Sept. 1 - just in time for football season, when ESPNU promises to air 70 games.
Monster.com is conducting a review of its creative duties on its global account, according to sources. Monster spent about $155 million in domestic measured media in each of the past two years, writes Adweek. The move comes just three months after the company hired Joan Blackwood as chief marketing officer.
Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched, writes MarketingVOX.
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Today YouTube debuts its in-video advertising component. Across the bottom of a video screen, a Flash-based overlay will play while a clip is being watched, writes MarketingVOX.
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Small- to mid-tier radio broadcasters are increasingly interested in HD Radio, according to a poll conducted by Broadcast Electronics. An online poll of BE’s HD Radio Workshop for Managers webinar in June showed that more than 80 percent of radio participants who responded were broadcasters in small- to mid-tier markets. Of these, the overwhelming majority - 70 percent - were from markets 100+.
XM Satellite Radio has announced a new series of performances from Washington National Opera (under General Director Placido Domingo). Premiering Tuesday, August 28 on XM, the inaugural run of Washington National Opera on XM will include operas from WNO’s recent seasons, including Norma, La Cenerentola, Die Walküre, A Streetcar Named Desire, Manon Lescaut, and La traviata.
PPM data for Houston for the week of July 26-Aug. 1 is being reprocessed, due to a data processing error. The error became apparent when reports showed that there seemed to have been dramatic declines in PPM carry rates - the metric that measures panelist cooperation - in the Houston market.
Some 37 percent of Canadians plan to shop for back-to-school items this year, and they plan to spend, on average, approximately $353 (Canadian) on school-related items - with 34 percent intending to spend $400 or more - according to a new study conducted for Retail Council of Canada (RCC) by POLLARA, MarketingCharts reports.
The September issue of Conde Nast’s Vogue is fatter than ever, weighing in at more than 100 pages bigger than last year. It also contains a record 727 advertising pages, according to The New York Times.
Vogue launched a broadband channel, ShopVogue.tv, with the September issue that helped it to sell ads. Advertisers purchasing an ad page in the issue were offered inclusion on the site, while those that bought multiple page spreads could host additional content like videos. The channel, which serves as an entertainment destination and a shopping site, includes links to purchase the products that are featured in the magazine’s print ads.
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French billionaire Vincent Bollore is up to his old tricks. In recent weeks, he has made a series of transactions worth $10.7 million, boosting his stake in two of Europe’s biggest agency holding companies. He has upped his stake in Paris-based Havas, of which he is chairman, to nearly 31 percent, and increased his holdings in Aegis to 29.86 percent.
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The findings of an in-depth, seven-month study into happiness and young people - how happy they are, what makes them happy and what they’re doing to ensure future happiness - are being released this week by Viacom’s MTV Network and The Associated Press, MarketingCharts reports.
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