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Drew Carey’s game show on CBS, The Power of 10, is proving irresistible to adults ages 55 and over, which could be an indication that the network made a smart decision when it chose the comedian to take over as The Price Is Right host in September, after Bob Barker retires.
The Power of 10 has averaged a 5.6 rating with the adults over 55 crowd; the show has averaged less than half that, a 2.3 rating, among viewers 18-49, Media Life points out. Only NBC’s older-skewing America’s Got Talent scored higher in the 55+ demo last week.
Other than The Power of 10, game shows this summer have been skewing toward a younger demo than normal. ABC’s Set for Life and NBCs 1 vs. 100 each averaged a mere 2.8 in the demo last week.
Carey will be the first new host that The Price Is Right has seen in 30 years.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
